Finally there are some quite nice commercial Drupal themes to release soon. Hope everything will be ready in a week. And while there are some last minute fixes and additions I'd be glad to have community opinion:

What do you think is a fair price for a quality commercial Drupal theme?

Themes will be released with royalty free license. Which means you will be able to use it for you / your organization add your client's projects but not (re)distribute or (re)sell.

Thanks!

Comments

brashquido’s picture

Depends on the individual I think. For me the three main criteria I will look for in a theme are;

1) W3C validation

2) Loading speed & file size

3) Layout & presentation

You might also want to double check your licensing terms. As I understand it your themes would be bound to the GPL, or any license model that is not more restrictive than the GPL. This would mean you would not be able to limit your customers from selling or redistributing your themes. I think you can restrict the redistribution/resale of graphics contained in your theme due to copyright, but not 100% sure on the theme itself.

After all that if your theme got top marks in all three of my criteria I would be prepared to buy a general release theme for anything upto $50USD.

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Dominic Ryan
www.it-hq.org

eaton’s picture

Under the terms of the GNU Public License, which Drupal uses, the PHP code itself that's part of the theme can't be 'restricted' in its distribution. In other words, once you hand it over to someone else, it's theirs to give away as they please.

Please note, though, that the GPL does NOT automatically cover any custom graphics, javascript, CSS styling, etc that's a part of your theme. Since these parts make up a very good chunk of most themes, it might not be something you need to worry about.

Also, since any files checked into the Drupal CVS repository are automatically released under the GPL, you'll want to make sure that you host them on your own site, not here on drupal.org. Hope that helps!

--
Eaton's blog | VotingAPI discussion

--
Eaton — Partner at Autogram

rcross’s picture

Not that I'm against someone offering commercial services/products for Drupal (though i hope there is always give back), but why would the GPL only cover the PHP code? I would think the GPL would cover all aspects of the drupal code including javascript, css and html. However, as long as there are no modifications to drupal code (core or contrib) and you host them on your own servers (which make it a seperate "product"), I think you can license them however you want (as long as you aren't distributing drupal with your theme).

--Ryan

betarobot’s picture

Thanks for a good read.

It was discussed many times in Drupal forums. GPL license plays fine with any commercial licensing at least for themes. The php part will have GPL attribution. But CSS / graphics / style will be covered by commercial royalty free license.

killes@www.drop.org’s picture

Glad you did not only read it, but also understood it.
--
Drupal services
My Drupal services

Abilnet’s picture

I've been in eBook Cover and theme etc. -business since May 2000 and want to share some ideas...

Maybe you want to take a look at those several sites offering Mambo / Joomla -templates/themes... just Google them out and you'll immediately get some idea of the pricing - and their strategy! ...also, if you're targeting the global market, you want to realize the global (volume) pricing as well

I personally believe in this startegy in Theme-Business:

* Give a couple of High Quality themes out for Free in order to build some name & get traffic to your site
* Design some special themes and sell them out for a reasonable price (maybe $5...$10 per copy, just automate the sales of the copies and you'll make easy money while sleeping - if your product is good)
* At the same time or later on, offer your service to design absolutely unique themes (maybe $50...$200 per design.. the prices of $300 to $600 I found on your site are far too high to get clients at least in the beginning -- you have to earn your name and reputation)

Hope this helps :)

brashquido’s picture

For a totally unique and quality theme, custom designed from the ground up for your needs (templates and everything) I would not consider $300~$600 as being too much. I probably wouldn't pay $600 myself as an individual, but I could see a business justifying that quite easily.

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Dominic Ryan
www.it-hq.org

betarobot’s picture

brashquido, you are absolutely right. And some years of custom themeing shows that perfectly. There are customers who pay even more.

Quite unique custom theme can not cost $50. It takes 10 to 50 hours to create and test (mostly cross-platform and browser issues) a quality them so $50 mean you'll work for $1-3 per hour. It's not even funny. (But maybe it is ok for India or China).

mattmackenzie’s picture

I work at a large software company, and a few of the free drupal themes are easily what I would think of as "commercial quality". What makes your themes better? The answer to that might help people price them for you :-)

betarobot’s picture

Some points of commercial quality in my opinion:

1. Cross-platform and cross-browser compliant.
2. Nice, clean, trendy, more or less unique design.
4. Cultured code.
5. The theme should be created by DESIGNER not a programmer. Hope you are understand what is the difference :)

Many themes available now are not so well in on this points. It is not to blame. This is just the fact.

Dublin Drupaller’s picture

Hi qpqp,

I don't mean to be rude, but, I'm not so sure I agree with the approach of selling Drupal themes in that way.

It starts us on the path towards developers charging for modules/patches...which destroys the whole open-source-community-driven ethos of Drupal.

there is a problem/drawback with the Drupal contributions system that restricts designers contributing their themes for the rest of the community....and that is, it's really designed for programmers.

In other words, most programmers would be very familiar with those type of patching/diff/CVS type systems and designers wouldn't, so it's actually very daunting for a designer to go about properly contributing themes.

I won't say any more on that subject..enough has been said already and I've more than once raised that issue.

What I would suggest, however, is an alternative approach to what you're considering...I think a far better approach might be to contribute your themes with a link in the footer that says "if you use this theme for a commercial site, please make a donation at mysite.com of $50 to help me create more great themes".

Doing it that way, the Drupal community benefits and the community spirit remains.

Let's face it, unless you're talking about developing and selling your own unique THEME ENGINE as well as the commercial themes...it's a tad cheeky to SELL a phptemplate theme, for example, in that way.

It's almost impossible to create an off-the-shelf theme that will work with many sites without customisation...my own personal thing is that if I was using a theme for a paid-project, I would feel very uncomfortable using it and tweaking it and removing the "donation link" *without* making a donation...

that's just my humble opinion. I think it's great that you're going to come up with some great themes...but, I'm genuinely worried that it will set a trend that will filter across to great Modules and great patches.

in other words, if people started selling, instead of contributing, wouldn't a module developer think twice about unleashing his modules? and consider charging for them like you?

please take that as constructive criticism...there has been a huge jump in Drupal developers with 4.7 and I'm sorta worried that if the Drupal community culture starts to shift towards selling, rather than contributing, it's the beginning of the end for the project.

Dub

Currently in Switzerland working as an Application Developer with UBS Investment Bank...using Drupal 7 and lots of swiss chocolate

Abilnet’s picture

Good points Dub, I totally agree the community point of view. In my comment above I just took some business approach of the strategy and possible pricing based on some experience in the past.

However, as I'm coming from Mambo -world, I did not see there any big conflicts even a lot of designers are actually selling their themes or unique designs for Mambo / Joomla... I feel that also the project itself will benefit, if more high quality themes are available (for free or fee). As far as I saw during the past, a lot of people were actually choosing Mambo/Joomla just because of the wide availability of "good looking" themes.

Licencing is also, of course, an important part of any Open Source Project.

My 2 cents...

betarobot’s picture

Hi Dub,

I really value your point. And I someway agree with you. This is why I ask community opinion instead posting "hi! it's me. you can buy the theme here". And by the way I considered donation distribution system as well.

I'm for more then 5 years with Drupal and of the most important factors to stay with Drupal is the community, great code, great modules and great amount of help from contributors. And (yes) I love open-sourse and its free nature.

But the other viewpoint mentioned by Abilnet is also good. The target here not to be greedy but keep a good balance: what will you take from community and what you give. The plan is that there will be not only commercial themes but free (GPL) contributed to drupal.org as well. (I would do it even now... but can't find my cvs password... damn it).

brashquido’s picture

Hi Dub,

I see the point you're making, but I don't agree. Drupal developers, just like you and me need to earn a crust in order to survive, and take it from me unless your project(s) reach a certain critical mass the donation method does not work. I am not a developer but I spearheaded the development of an article module for another CMS I've been using for the past 4 years which I tried releasing under a donation model asking for just $10. Over two versions the module cost me $1200USD, and in all I got around $650USD worth of donations. This donation shortfall wasn't through a lack of interest either as the module has been downloaded nearly 20,000 times, and that is just from the sources I know about. Sure there were some very generous people that do donate, but the simple fact is that most people don't pay under a donation model because they don't have to. Doesn't make them crooks, just means that unless your projects have massive appeal, or you aren't dependent on that money for an income the donation model is not a wise model to be banking your financial future on as a developer.

Even in a "pay for service" environment there is still incentive for developers to release some projects free of charge, especially when there is fierce competition. This is a marketing tool and helps get you as a developer get noticed in your field. Again as a company sponsoring a custom project it just makes sense to release it back to the community, as you simply cannot buy the sort of QA power that doing this brings to your project. It's a very much lets sratch each others backs so it works for all of us, rather than just expecting the developers to scratch all our backs as users. As qpqp said, it is all about balance, and an environment where a full time developer is expected to provide their skills and time free of charge is not balanced. Actually one of the biggest reasons I have deceided to come to Drupal is because of this balance which makes for a very healthy community overall. As you pointed out, look at 4.7. It had 338 developers contributing to the core. That is unheard of in any other PHP based open source CMS.

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Dominic Ryan
www.it-hq.org

jscoble’s picture

Dublin Drupaller, the OP asked a legitimate question. Open source is not incompatible with selling products and services. Some quick examples are MySQL, PHP, JBoss, Eclipse, Eclipse plugins and Red Hat Enterprise Linux. People and companies do need to generate revenue.

Newsflash, developers do earn money from making custom modules or customizing existing modules for their clients. Some of this work does get contributed back, some do not. One size does not fit all and not all client needs can be met with existing modules. Either way, as long as the developers do not violate GPL, it is OK.

One of the reasons why there has been a huge jump in Drupal developers is because there are people and companies that are making money off of Drupal and contributing back to the community. There are plenty of cases where companies have sponsored the development of modules. There are also a lot of situations where Drupal service providers have gotten their clients to sponser the development of modules that added functionality needed for the project and then have the modules contributed to the Drupal community. A win-win for all parties involved. If people and companies were not able to do such things, they would not have an incentive to contribute back to the community, whether it is new modules, code fixes, themes, or support by answering questions on the forums.

You seem to have a problem whenever someone is making money from Drupal, as evidenced by your infamous post last year. Or do you not earn money from Drupal yourself? Do you contribute 100% of your work to the Drupal community?

If you do, then I have egg on my face for the above comments. If you do not, then please let people earn a living from Drupal without being molested by your prejudices.

BTW, I do agree with you that contributing back to Drupal is a good thing. I just don't agree that people selling their own work is a bad thing.

housemd’s picture

Subscribing

BeatnikDude’s picture

subscribing!
I like the points of W3C validation, loading speed & file size, but for the additional points of a GOOD design and a one that works across all major browsers, $250- to $500- would seem reasonable.

amnion’s picture

Have you checked out all the other custom template sites that are available? You could get a good feel for what they charge people. I currently use Joomla but am looking to switch to Drupal, but I can't seem to find a theme to match my needs. Joomla has dozens of commercial sites that handle themes, and they typically range from $30 to $50, but the theme isn't just allocated to you. To make the theme yours only, meaning others could not download it from the site, is about $1200. But there are also other sites that offer memberships, which are usually around $30-$50 for a 6-month subscription and you get to download the themes unlimited during that time period. It's been my experience that for people who aren't good with programming or CSS, the commercial themes are more professional than the ones offered for free, because I don't have the time or knowledge to customize them. For a couple of examples, check out templatemonster.com or templateplazza.com.

jscoble’s picture

Whatever price you can justify and generate the necessary revenue for. For highly customized work with lots of features, it may go well beyond $1000 USD. I'm thinking in terms of the US market. the prices for other markets may be very different.

It also depends on your busines model as some of the posts above mention.

Please forgive me, but I haven't checked the contributed themes to see if you have contributed any. If you have not, you may want to contribute at least one. Contributing themes helps show your skills, helps your marketing efforts, and most importantly helps the community. Just make sure you add a footer link back to your site.

Even though my needs are not immediate, I will need such services soon as I am a programmer and not a designer. Please feel free to send me some screen shots or whatever via my contact form.

betarobot’s picture

It's been almost 2 years sense I started the thread. And just guess what happened... we had tons of requests for custom themes. So there were just almost no time with custom theme jobs to finish the stock ones.

What I would say for now it's quite a fair price around $50 for non unique quality theme (read cross browser compatible, graphically nice, ... as it is still a value) and around $300-500 for managed limited edition theme (say up to a dozen sites)

Concerning custom themes it may really go beyond $1000 or even well beyond $3000 but it really depends on what do you want and what amount of modules / setups you want theme. Disclaimer: I can't really post many links to high profile themes (and even mentioned on Dries' site) just because of quite natural in this business NDA.

And... no offence but I would actually put all prices at the same amount in EUR not USD as dollar is just extremely cheap comparing to my region currency.

So the next target is to revive the theme shop closer to the end of april when you will have a selection for Drupal 5 + 6 themes. I'll post a note when it will go live.

custom drupal themes