Key Features

• Apply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce store
• Discover a checklist of nearly 300 must-do activities to ensure that no task is overlooked
• Integrate Drupal with other third-party marketing applications and systems

Book Description

Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns.

Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services.

By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success.

What you will learn

• Explore the most successful digital marketing techniques
• Create your digital marketing plan with the help of Drupal's digital marketing checklist
• Set up, manage, and administer all the marketing components of a Drupal website
• Discover how to increase the traffic to your Drupal website
• Develop and implement an e-commerce marketing strategy for your Drupal Commerce store
• Manage your daily marketing activities using Drupal
• Get started with customizing your consumers' digital experience
• Find out what's next for Drupal and digital marketing

Who this book is for

This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

Table of Contents

1. Fundamentals of Digital Marketing
2. Building Your Own Digital Marketing Plan
3. Setting up Your Drupal Playground
4. Content Is King
5. Generating Website Traffic
6. Communicating with Your Customers
7. Measuring Success Through Web Analytics
8. Marketing Your Drupal Commerce Store
9. Tools to Help You Be More Efficient and Productive
10. Taking Drupal's Digital Marketing to the Next Level