Brands are increasingly turning to brand ambassadors to market their products. Ambassadors are individuals with credibility in a given area who are hired by a brand to introduce consumers to a given product and educate them about its advantages.
Liquor companies, for example, often hire bartenders as brand ambassadors. The bartenders / brand ambassadors then tell their customers about the company’s brand of gin, and train other bartenders in making signature cocktails with that gin.
Brand ambassadors provide companies and products with valuable credibility. Wouldn’t you trust a liquor recommendation that came from a bartender over one that came from a salesperson?
The downside is logistics. Creating a regional or national team of brand ambassadors requires big investments in recruitment, training and management.
With Drupal however, you can create an online system that helps recruit, manage and monitor brand ambassadors with much less investment.
This project was another collaboration between design and development shop ISL Consulting in San Francisco, and ClearMetrics digital agency in New York.
